Wednesday, June 16, 2004

Internet Savvy Consumers

A National Association of Realtors (NAR) recent study found that more than 70% of home buyers begin their search on the internet. Since you're reading this on-line, it's probably no big surprise to you, but that's a monumental shift in the way real estate has been sold over the years.

Typically, the tech-savvy buyer begins their search on wise choice given most MLS companies in the country directly upload their listings to It's a great place to start to get an idea of communities, types of housing available, and what you can get for your money.

Because on-line buyers like to browse without commitments, many of them prefer to stay anonymous until they find something they are interested in. Only then do they contact an agent, and what they want is information NOW. This fundamental shift is shaking up an industry that used to sift through listings with knitting needles.

To impress the importance of technology upon its members, NAR sponsored the e-PRO certification developed by Internet Crusade. According to Saul Klein of Internet Crusade, the program was designed by Realtors for Realtors to make the most of available technology as they serve today's "connected consumer".

The bottom line is that if you're thinking of making a move, you should consider choosing an e-PRO. You're likely to get the service you want--and deserve.

Speaking of about those Pistons!

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